DP3 - Contemporary Ad
Stanley Wong Poster
Jean-Benoit Levy Poster
Presentation Template
https://graphicburger.com/street-billboard-psd-mockup-2/
Jean-Benoit Levy Poster
Presentation Template
https://graphicburger.com/street-billboard-psd-mockup-2/
DP2 - The Object Poster
THE OBJECT POSTER
This poster, an advertisement for Priester matches, was designed by graphic artist Lucian Bernhard in 1906 (www.designishistory.com/1920/lucian-bernhard/). It won first prize in a design competition. It is is considered by many as the singular design which launched the beginning of modern design and advertising as we know it. Most contemporary print and digital advertisements promoting products and services today are descendants of this object poster approach to messaging.
Its significance as a visual message is two fold: first, the use of a simplified image to convey an object or subject, and second, the juxtaposition of a word with that image. The object poster utilizes principles of semiotics and signification, where the word and at the image visually play off one another to create a nuanced signified message in a viewer’s mind.
PROJECT DESCRIPTION
Phase I-
To begin this design project, choose an object you have some familiarity with. It should be an object that is associated with an activity that you enjoy, or an object that you use on a regular basis.
To begin this design project, choose an object you have some familiarity with. It should be an object that is associated with an activity that you enjoy, or an object that you use on a regular basis.
Research and gather a dozen or two images of your chosen object, including drawings, photographs, graphics, signs, symbols, icons. Choose images of the object only—without backgrounds, people, words, or other objects—just the object.
Once you choose your object and have gathered a collection of images, choose one photograph and one sign or symbol which best represent your object, then create a simplified drawing, or a contemporary object-poster graphic of your object.
Next, choose as least six words (for a total of 18) which describe your object:
• as an Object or thing (what it is)
• as a Process (what it does)
• as a Benefit (what its value is)
Nine Simplified Drawing Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Nine Photograph Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Nine Symbol/Sign Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Each individual composition will be designed with a 3:5 ratio at a minimum size of 3"x5".
If you wish, you may design them at a higher resolution size like 6"x10" or 9"x15".
Each set of nine compositions (Drawing, Photograph & Symbol) will be laid-out as an 11"x17"
vertical page with nine 3"x5" designs, with a 1/2" margin top and bottom and both sides, and a 1/2" spacing between each design.
The objective of this design project is to create as explicit and implicit a message about the object as possible. Be creative with your layouts and push them to, but not beyond, their communicative limits.
Once you choose your object and have gathered a collection of images, choose one photograph and one sign or symbol which best represent your object, then create a simplified drawing, or a contemporary object-poster graphic of your object.
Next, choose as least six words (for a total of 18) which describe your object:
• as an Object or thing (what it is)
• as a Process (what it does)
• as a Benefit (what its value is)
Phase II-
Once your three object images and words have been selected, then create a series of twenty-seven descriptive Image+Word combinations as follows:
Word(s) Word(s) Word(s)
________________________________________________________________________________
Simplified Drawing (3) Object Messages (3) Process Messages (3) Benefit Messages
- Layout - Layout - Layout
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration
________________________________________________________________________________
Photograph (3) Object Messages (3) Process Messages (3) Benefit Messages
Once your three object images and words have been selected, then create a series of twenty-seven descriptive Image+Word combinations as follows:
Word(s) Word(s) Word(s)
________________________________________________________________________________
Simplified Drawing (3) Object Messages (3) Process Messages (3) Benefit Messages
- Layout - Layout - Layout
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration
________________________________________________________________________________
Photograph (3) Object Messages (3) Process Messages (3) Benefit Messages
- Layout - Layout - Layout
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration________________________________________________________________________________
Symbol/Sign (3) Object Messages (3) Process Messages (3) Benefit Messages
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration________________________________________________________________________________
Symbol/Sign (3) Object Messages (3) Process Messages (3) Benefit Messages
- Layout - Layout - Layout
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration
- Juxtaposition - Juxtaposition - Juxtaposition
- Configuration - Configuration - Configuration
Nine Simplified Drawing Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Nine Photograph Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Nine Symbol/Sign Compositions -
• Three Image+Word Compositions which convey the object as a physical thing.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a process.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
• Three Image+Word Compositions which convey the object as a benefit.
- The first composition is a layout of the word+image.
- The second composition is a juxtaposition of the word+image
- The third composition is a configuration of the word+image
Each individual composition will be designed with a 3:5 ratio at a minimum size of 3"x5".
If you wish, you may design them at a higher resolution size like 6"x10" or 9"x15".
Each set of nine compositions (Drawing, Photograph & Symbol) will be laid-out as an 11"x17"
vertical page with nine 3"x5" designs, with a 1/2" margin top and bottom and both sides, and a 1/2" spacing between each design.
The objective of this design project is to create as explicit and implicit a message about the object as possible. Be creative with your layouts and push them to, but not beyond, their communicative limits.
SCHEDULE
T – Tuesday, January 30th Object Poster Project Launch
TH – Thursday, February 1st Selected Object Images & Words Due
– Photograph (w/o background)
– Sign/Symbol
– Simplified Object Drawing (designed by you)
T – Tuesday, February 6th Blocked-in Simplified Drawing Word + Image Comps Due
- 3 Image + Word Thing (Object) Compositions
- 3 Image + Word Process Compositions
- 3 + Word Benefit (Value) Compositions
TH – Thursday, February 8th Final Word + Image Composition Sets Due
– Photographs
– Sign/Symbols
– Simplified Object Drawings
T – Tuesday, February 13th Three strongest Word + Image Compositions Due
TH – Thursday, February 1st Selected Object Images & Words Due
– Photograph (w/o background)
– Sign/Symbol
– Simplified Object Drawing (designed by you)
T – Tuesday, February 6th Blocked-in Simplified Drawing Word + Image Comps Due
- 3 Image + Word Thing (Object) Compositions
- 3 Image + Word Process Compositions
- 3 + Word Benefit (Value) Compositions
TH – Thursday, February 8th Final Word + Image Composition Sets Due
– Photographs
– Sign/Symbols
– Simplified Object Drawings
T – Tuesday, February 13th Three strongest Word + Image Compositions Due
________________________________________________________________________________
DP1a - VIP Infographic
Our first in-depth project for this class will be to study how the human mind processes visual information. We will begin by reading the Introduction and Section One of the book, Visual Language for Designers – Principles for Creative Graphics that People Understand, by Connie Malamed.
Our intent is to use this information to gain an understanding of how viewers look at and process the visual communication objects that we as graphic designers create, as well as develop an insight into how we as designers view and process visual messages as we design them. This understanding will be the point-of-view from which we will explore historic and contemporary design theories and practices over the course of the semester.
As such, our first design will be to create an accurate and aesthetic visual model or infographic of the Visual Information Processing System based upon our research and study.
The infographic must be designed such that we will be able to insert an example of graphic design into the diagram and use it to postulate how the design might be viewed, analyzed, interpreted and processed by an intended audience member.
The project will include the following elements and actions:
– A Creative Brief for the project
– An in-depth reading an visual analysis of the assigned reading
– Word (Word List) and image (Image Board) research to generate ideas
– Concept Thumbnails of the diagram or score
– Tight Roughs of the design
– A final Design Infographic diagramming the process
Each of these required elements, as well as documentation of your design process, is to be posted to your blog under the post title: DP1 - VIP Info Graphic.
The reading and initial design concept thumbnails are due Thursday, January 18th.
Additional research and design development will be due Tuesday, January 23rd. •
The completed VIP System diagram will be due Thursday, January 25th.
The completed infographic, including integration of a design example into the system,
will be due Tuesday, January 30th.
Our intent is to use this information to gain an understanding of how viewers look at and process the visual communication objects that we as graphic designers create, as well as develop an insight into how we as designers view and process visual messages as we design them. This understanding will be the point-of-view from which we will explore historic and contemporary design theories and practices over the course of the semester.
As such, our first design will be to create an accurate and aesthetic visual model or infographic of the Visual Information Processing System based upon our research and study.
The infographic must be designed such that we will be able to insert an example of graphic design into the diagram and use it to postulate how the design might be viewed, analyzed, interpreted and processed by an intended audience member.
The project will include the following elements and actions:
– A Creative Brief for the project
– An in-depth reading an visual analysis of the assigned reading
– Word (Word List) and image (Image Board) research to generate ideas
– Concept Thumbnails of the diagram or score
– Tight Roughs of the design
– A final Design Infographic diagramming the process
Each of these required elements, as well as documentation of your design process, is to be posted to your blog under the post title: DP1 - VIP Info Graphic.
The reading and initial design concept thumbnails are due Thursday, January 18th.
Additional research and design development will be due Tuesday, January 23rd. •
The completed VIP System diagram will be due Thursday, January 25th.
The completed infographic, including integration of a design example into the system,
will be due Tuesday, January 30th.
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